M6D Blog

Seven Seconds in Heaven: Video Advertising Meets the Wadsworth Constant

As Internet memes go, one stands out as pretty good advice: Skip to the good stuff, a.k.a. the Wadsworth Constant I know you're busy, so I’ll explain it qu...

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M6D Success Stories

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Major Resort & Casino

Goal = Drive resort bookings

Result = Drove 9 to 1 ROI; 2x the client's goal

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Leading Regional Bank

Goal = Drive checking account sign ups

Result = Delivered an eCPA 32% below the client's goal

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Online Shoe Retailer

Goal = Drive transactional revenue

Result = Delivered ROI 4x the client's goal

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Wireless Service Provider

Goal = Drive product sales and service plan sign-ups

Result = Exceeded client's eCPA goal by 72%

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Leading Hotel Chain

Goal = Drive hotel bookings

Result = Drove 14 to 1 ROI; increased corporate brand revenue share by 40%

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Major Credit Card Brand

Goal = Drive online registration for credit cards

Result = Drove ROI 2x the campaign average

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Women's Apparel Retailer

Goal = Drive transactional revenue

Result = Drove 14 to 1 ROI

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Leading Software Provider

Goal = Drive trial downloads

Result = Drove an eCPA 50% below the client's goal; top performer on the plan

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