M6D Blog

Is Your Ad Effective? Why This is The Most Important Question for Attribution Measurement.

Attribution is the certainly the topic du jour in online advertising (as it has been for several years). The good news for the industry is that firms are finall...

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M6D Success Stories

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Major Resort & Casino

Goal = Drive resort bookings

Result = Drove 9 to 1 ROI; 2x the client's goal

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Leading Regional Bank

Goal = Drive checking account sign ups

Result = Delivered an eCPA 32% below the client's goal

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Online Shoe Retailer

Goal = Drive transactional revenue

Result = Delivered ROI 4x the client's goal

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Wireless Service Provider

Goal = Drive product sales and service plan sign-ups

Result = Exceeded client's eCPA goal by 72%

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Leading Hotel Chain

Goal = Drive hotel bookings

Result = Drove 14 to 1 ROI; increased corporate brand revenue share by 40%

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Major Credit Card Brand

Goal = Drive online registration for credit cards

Result = Drove ROI 2x the campaign average

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Women's Apparel Retailer

Goal = Drive transactional revenue

Result = Drove 14 to 1 ROI

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Leading Software Provider

Goal = Drive trial downloads

Result = Drove an eCPA 50% below the client's goal; top performer on the plan

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