Our acclaimed data science team is passionate about cracking
brand codes and solving your marketing challenges.
“I worked with a credit card client to target small businesses
for a new rewards card. By building a predictive model to find
the right clients, I eliminated fraudulent activity and provided
the best audience for their campaign.”
— Melinda Han, Lead Data ScientistView Our Solutions
“I worked on a campaign for a pharmaceutical company and discovered
an unexpected CPG model that performed really well. When I ran our
optimization tool, we exceeded delivery, client expectations, and results.”
— Taejin In, Senior Product ManagerView Our Solutions
“I opened the door to new audiences that were previously unreachable.
By studying the correlation between mobile app activity and brand
engagement, we help marketers use mobile data to reach specific
brand audiences more effectively across channels.”
— Gilad Barash, Data ScientistView Our Solutions
“I crafted a customized inventory blacklist for a client on their mobile
campaigns, which lowered their CPM by 9.8% and
increased campaigns performance by 2.2%.“
— Henry Chen, Senior Data ScientistView Our Solutions
“Our proprietary location technology allowed me to classify a brand’s
most loyal customers, by identifying store visitation patterns.
This innovative research allowed us to see how their customer
base interacts with their competitors.“
— Peter Ibarra, AnalystView Our Solutions
“Brands want to avoid the guessing game. I’m researching trends to
give brands an accurate estimate of results for their incremental budgets.”
— Jordan Ash, Data Scientist
“What makes something go viral? Strong messaging and the right audience.
I’m building technology to find influencers who can become brand advocates over time.”
— Amelia White, Data Scientist
“I’m managing an internal pipeline to seamlessly deliver incoming
client requests to connect the right data scientist to the appropriate client challenge.”
— Lexi Messmer, Analyst
“I make sure that all the data passing through our platform
is clean, so our clients don’t ever waste money serving impressions
to consumers that are no longer in-market.”
— Peter Lenz, Analyst
“We created a patented ad fraud solution that allows us to greatly
minimize fraudulent impressions on exchange-based buys.
That’s just 1/8th of the average exchange-based buys!”
— Wickus Martin, Lead Software Engineer
Leading U.S. Brands
We create data-driven marketing solutions that are brand-specific, cross-channel, and tuned to perform. And we deliver those solutions via platform or API, at whatever service level makes sense for you.