As Internet memes go, one stands out as pretty good advice: Skip to the good stuff, a.k.a. the Wadsworth Constant I know you're busy, so I’ll explain it qu...
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Goal = Drive resort bookings
Result = Drove 9 to 1 ROI; 2x the client's goal
Goal = Drive checking account sign ups
Result = Delivered an eCPA 32% below the client's goal
Goal = Drive transactional revenue
Result = Delivered ROI 4x the client's goal
Goal = Drive product sales and service plan sign-ups
Result = Exceeded client's eCPA goal by 72%
Goal = Drive hotel bookings
Result = Drove 14 to 1 ROI; increased corporate brand revenue share by 40%
Goal = Drive online registration for credit cards
Result = Drove ROI 2x the campaign average
Result = Drove 14 to 1 ROI
Goal = Drive trial downloads
Result = Drove an eCPA 50% below the client's goal; top performer on the plan