Attribution is the certainly the topic du jour in online advertising (as it has been for several years). The good news for the industry is that firms are finall...
Read more
see more
Goal = Drive resort bookings
Result = Drove 9 to 1 ROI; 2x the client's goal
Goal = Drive checking account sign ups
Result = Delivered an eCPA 32% below the client's goal
Goal = Drive transactional revenue
Result = Delivered ROI 4x the client's goal
Goal = Drive product sales and service plan sign-ups
Result = Exceeded client's eCPA goal by 72%
Goal = Drive hotel bookings
Result = Drove 14 to 1 ROI; increased corporate brand revenue share by 40%
Goal = Drive online registration for credit cards
Result = Drove ROI 2x the campaign average
Result = Drove 14 to 1 ROI
Goal = Drive trial downloads
Result = Drove an eCPA 50% below the client's goal; top performer on the plan