the prospect engine for brands

m6d is a marketing technology company that helps brands find their best new prospects. We do this by calculating where your brand’s customers cluster around the web.

How does this work?

We use machine learning to identify the implicitly social patterns in web-wide data that emerge for each marketer. We then analyze those social patterns — and produce what we call the brand signature — to drive our advertising decisions and marketing analytics.

Our approach to finding new customers is backed by empirical results from thousands of campaigns. Those campaigns demonstrate that people who visit places that index high for a marketer’s existing customers have a propensity to purchase from that marketer.

Because the approach is rooted in machine learning, it continuously updates advertising decisions based on real-time signals from a marketer’s customer base. That feedback loop allows us to improve advertising performance over time.

The technology is powered by proprietary brand algorithms. We expand a marketer’s reach to relevant new audiences by delivering media to prospects who score high against the marketer’s brand signature.

Our brand algorithms calculate these scores in real-time to select the optimal campaign and bid price for each ad exchange impression. Each delivered impression is measured for conversion performance, enabling the machine learning feedback loop to adjust subsequent scoring decisions.

Our pedigree has been established over three years, during which we have delivered campaign performance to major marketers that has proven out the research on which we founded the company. 80% of clients who run campaigns with us return to invest more of their marketing dollars.