As Internet memes go, one stands out as pretty good advice: Skip to the good stuff, a.k.a. the Wadsworth Constant

I know you’re busy, so I’ll explain it quickly: The Wadsworth Constant states that you can easily jump past the first 30% of any YouTube video and be assured of missing the inevitable build-up, the talky, pointless chatter before the main event — the guy falling …

One of our brilliant new data scientists decided to see whether some of the work he had done in epidemiology to determine the efficacy of disease treatments could be adapted to measure the impact of advertising.  What started as an academic exercise has produced a treasure trove of insights into the impact of digital advertising, and how ad effectiveness varies with targeting methods and creative strategies.
But as excited as we …

Our Account team for Infiniti, Brian Hersholt and Katie Vela, wrote a great case study for a test campaign we did using socially targeted pre-roll video.
Background
Media6Degrees completed a test with luxury automotive brand, Infiniti, to determine how well a pre-roll video campaign using Social Targeting would perform as compared to pre-roll delivered via contextual and demographic targeting methods.

Media6Degrees’ goal was to combine the power of Social Targeting with the engagement …