As Internet memes go, one stands out as pretty good advice: Skip to the good stuff, a.k.a. the Wadsworth Constant

I know you’re busy, so I’ll explain it quickly: The Wadsworth Constant states that you can easily jump past the first 30% of any YouTube video and be assured of missing the inevitable build-up, the talky, pointless chatter before the main event — the guy falling …

Two months ago, I wrote an overview of our research paper on multi-touch attribution. The premise of the post was that although attribution measurement for digital advertising has come a long way in the last year, the attribution space is still fragmented and, to be frank, a bit confusing. We proposed three guiding principles that we think will enable multi-touch attribution to be a core part of every …

Attribution is the certainly the topic du jour in online advertising (as it has been for several years). The good news for the industry is that firms are finally emerging to address the challenge. The call to move beyond the last-click is finally being answered! The problem, though, is that attribution measurement is fragmented and inconsistent (typical of any new industry). Many proposed solutions exist to the same problem, and …

February is always the high point of the movie season. Oscar nominations are out and people are rushing to catch up on the movies they have yet to see. To date, I am 3 for 9. Not a very good average, but not bad if I were a left-handed power hitter.

Of the three I have seen, Moneyball really struck a chord. I liked it not only because I’m a life-long …

“It’s systemic and there’s an evolution that we’re going through and it takes time…The whole media consumption pattern is totally different than what we’ve had in the past”
-Tom Phillips, m6d CEO
Part One:

Part Two:…