Today, Media6Degrees is launching Orbit, our client-facing reporting tool. Orbit contains basic campaign reporting metrics (including impressions, site-visits, clicks, conversions) and a set of unique tools for audience measurement that we call Social Brand Metrics (SBM). The SBM portfolio includes Tribal Brand Index, Social Media Profile, and Audience Validation. In today’s post, I will explain some of the insights that Tribal Brand Index provides to our customers.

Tribal Brand Index (TBI) …