For the past several months, Media6Degrees has been rolling out the Ad Choices icon in support of the Digital Advertising Alliance’s Self Regulatory program. At this point, we’re pleased to announce that the icon is being used on over 90% of our campaigns.

Given our wide adoption, we wanted to share some details on how users are responding to this new message:

To date, we’ve served almost a billion impressions …

At Media6Degrees, we take user privacy very seriously.  Our approach to targeting was designed with consumer privacy as a core value.  We don’t store, analyze or categorize URLs or page content.  We don’t capture or infer any personally identifiable or descriptive information about consumers.  Our COO, Andrew Pancer, is on the board of the NAI, which is committed to industry self-regulation and …