The End of Intuition?

This event, hosted by m6d and NYU Stern Center for Business Analytics on January 16th, brought forth a range of speakers from the industry to academia to discuss the impacts of the data science revolution on advertising and society.

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ABOUT

Underwritten by Media6Degrees and the Stern Center for Business Analytics, ADS-CON is a half-day symposium dedicated to the exploration of the data science revolution changing advertising (and society) as we know it. During this year's forum, today's preeminent advertising and data science experts helped attendees better understand the crucial change agents behind the shift.

The symposium was designed for CMOs, media agency VPs, strategists and data scientists as well as anyone else vested in ensuring that the success of their advertising programs capitalizes on present possibilities versus past notions. Is it the end of intuition? Visit the speakers and agenda links to find out who delivered an opinion on this crucial question.

SPEAKERS

SINAN ARAL Assistant Professor of Information, Operations and Management Sciences, New York University Stern Center for Business Analytics	EUGENE BECKER Head of Analytics, Xaxis	BRIAN DALESSANDRO VP of Data Science, Media6Degrees

VASANT DHAR Professor and Head of the Information Systems Group at New York University Stern Center for Business Analytics	JEFF DOW SVP of Digital Strategy & Analytics, Starcom MediaVest Group	DAVID EDELMAN Principal, McKinsey & Company

ANINDYA GHOSE Professor and Co-Director, NYU Stern Center for Business Analytics	ALEXIS MADRIGAL Senior Editor, The Atlantic	JOANNA O'CONNELL Principal Analyst Serving Interactive Marketing Professionals, Forrester Research, Inc.

PAUL PELLMAN CEO, Adometry	CLAUDIA PERLICH Chief Data Scientist, Media6Degrees	TOM PHILLIPS CEO, Media6Degrees

PENRY PRICE President, Media6Degrees	FOSTER PROVOST Professor and NEC Faculty Fellow at the NYU Stern School of Business	KAMAKSHI SIVARAMAKRISHNAN CEO, Drawbridge

VIKRAM SOMAYA GM, WeatherFX	DUNCAN WATTS Principal Researcher, Microsoft	MICHAEL WEXLER Director of Digital Insights, Global Consumer Marketing and Internet, Citi

MING WU General Manager, US, Accuen