Prior to m6d, O’Reilly was vice president of human resources at EPIX in New York, where she redesigned employee benefit plans and organizational strategy. O’Reilly had previously worked as director of human resources at CBS in Los Angeles for five years.
Godwin brings a wealth of experience in sales and marketing from his 12 years at Yahoo! and Google. At Google, he managed teams focused on tech and packaged goods, and he brings that vertical expertise and a strong marketing acumen to m6d’s senior management.
Additionally, Melinda Han and Gilad Barash have joined m6d’s award-winning data science team. Han has a Ph.D. in applied physics from Columbia and Barash spent 11 years as a research scientist at HP, and both have published widely on data mining and statistical machine learning.

“The key to our growth has been our focus on technology, and attracting smart people, who can communicate what we do to the world,” said m6d CEO Tom Phillips. “Rich and Mary, along with Melinda and Gilad, bring terrific knowledge and experience, as well as creative thinking and distinctive points of view that will be invaluable as we grow our business.”

About Media6Degrees:
m6d’s industry-best marketing technology platform revolutionizes the way brands think about their audiences and powerfully enhances their ability to find new customers. By capturing a unique brand signal from existing customers, and scoring prospects based on their digital journeys through millions of websites in real time, m6d’s ProspectRank™ delivers relevant audiences to marketers. The team that invented Social Targeting™ has developed a platform that is a marketer’s dream for audience-based buying, leaving in its wake the limitations of traditional marketing. m6d boasts the industry’s most decorated data science team and most experienced media technology management, who together have developed, refined and relentlessly improved its innovative technology over five years in market with over 400 top-tier brands and Fortune 100 companies. Recognized as one of Forbes’ Top 100 Most Promising Companies in America and Crain’s Best Places to Work in New York, m6d has offices throughout the U.S. and in the UK. More info at www.m6d.com, or follow @m6d_inc.

The NAI board members who will each serve a two-year term on the Executive Committee include:
• Board chair: Douglas Miller, Global Privacy Leader, AOL Inc.
• Vice chair: Alan Chapell, Outside Counsel, Privacy Officer, BlueKai
• Treasurer: Shane Wiley, Vice President, Privacy and Data Governance, Yahoo!
• Secretary: Noga Rosenthal, Senior VP and General Counsel, 24/7 Media and Media Innovation Group

Additional returning and newly appointed NAI board members include:
• Michael Benedek, Chief Executive Officer, Datonics
• Jason Bier, Chief Privacy Officer, ValueClick
• Will DeVries, Policy Counsel, Google
• Brooks Dobbs, Chief Privacy Officer, KBM Group, I-Behavior
• Matthew Haies, Vice President, Privacy Strategy, AppNexus
• Alan Koslow, General Counsel, AudienceScience
• Andrew Pancer, Chief Operating Officer, Media6Degrees
• Estelle Werth, Legal Director, Criteo

“This new board, in its diversity and talent, is going to drive the NAI’s continued evolution in self-regulation,” said Board chair Douglas Miller.

“The NAI Board of Directors and Executive Committee are comprised of those members who have demonstrated a strong commitment to furthering industry-wide self-regulation efforts, consumer education, responsible data practices, and the value of third-party advertising,” said Marc Groman, executive director and general counsel of the NAI. “Their role is to help ensure that the NAI’s goals and initiatives reflect the needs and priorities of the entire organization, and I have no doubt that this impressive team of individuals has the expertise, leadership and motivation to meet the demands of the rapidly evolving third-party landscape.”

About the NAI
Founded in 2000, the Network Advertising Initiative (NAI) is the leading self-regulatory association comprised exclusively of third-party digital advertising companies. The NAI promotes the health of the online ecosystem by maintaining and enforcing high standards for data collection and use for online advertising purposes. The organization also educates and empowers consumers to make meaningful choices about their experience with online advertising through an easy-to-use opt-out mechanism. To learn more, visit http://www.networkadvertising.org.

Media Contact
Carla Rudder
Blast PR on behalf of the NAI
Carla@blastpr.com
225-238-1091

During this year’s CM Summit, m6d’s CEO Tom Phillips will be comparing the rampant fraud in the current ad tech ecosystem to the corrupt city of Baltimore, as portrayed in The Wire. If you haven’t already, I encourage you to catch up on some of the press surrounding this issue, and equally important, go back and watch all five seasons of The Wire.

“This look like money?! Money be green!”
- D’Angelo Barksdale, conflicted drug dealer
Since some of us may not be able to attend the CM Summit, allow me to introduce you to the greatest show on earth (or at least, on cable TV). The show deals with a notorious gang of drug dealers and their scumbag enablers who take advantage of both addicts and a system fraught with corruption. Fortunately, there are a few good (though flawed) guys committed to bringing the bad guys to justice.

The Wire’s dealers sell drugs. The story in digital advertising is a little different — though equally alarming. Our industry has been invaded by some nefarious characters who generate fake inventory, and the commerce around that fake inventory now pollutes much of what we do. Marketers are being duped out of billions of dollars of their ad budgets, and getting hustled into think certain audience targeters are delivering enhanced results, inflated site traffic, and augmented conversion rates.

“This district has itself a civic dilemma of epic proportions”
- Bunny Colvin, police sergeant
The ecosystem we work in consists of four key players: marketers, agencies, audience platforms (exchanges and vendors), and publishers. In the last couple of years, a new nefarious player — the botnets — has entered the game and corrupted the system. One of the “biggest” advantages of big data is that we have new tools to help us deliver a marketer’s message to the right person at the right time. The advent of these botnets has reversed that progress by serving ads to that no one ever sees, to invisible browsers that generate fraudulent conversion events.

Our industry’s counterparts to the Baltimore drug dealers are getting agencies high off a bad product, and some of those agencies are naturally hooked. Of course, every client wants to see above average conversions. When they see strong results, their instinct is not to question them — even when they’re too good to be true. The other players along the path are making money; many don’t want to know the truth.

“They do not get to win. We get to win”
- Jimmy McNulty, criminal investigator
Fortunately, there are some honest players committed to weeding out the cheaters. We’re happy to say that Media6Degrees is one of the good guys. While we aggressively pursue client objectives, we do so with full transparency. Although every exchange and audience platform has the ability to exclude fraudulent inventory from the bidding process, many fail to do so because of fear of withdrawal. “What if my performance worsens?” “What if I lose clients?”

The fraudulent inventory in the ecosystem is being found out, and it is getting more and more attention. The vendors, exchanges and agencies that proactively promote a healthy ecosystem rather than next “get rich quick” scheme are the ones who will ultimately prosper.

“All the pieces matter”
- Lester Freamon, criminal investigator
This isn’t a one-man job. It’s going to take the full digital advertising community to clean up the fraud propagated by the bots. Marketers need to demand that their ads be displayed on non-fraudulent inventory, and that their campaigns be measured based on their real impact. Agencies need to be the stewards of their clients’ brand equity, partnering only with vendors committed to real results rather than game-playing. Vendors need to prove themselves as trusted partners delivering honest value. And exchanges need to populate their platforms with real inventory that has real consumer impact.

The digital display ecosystem is growing up. With its success has come some bad actors taking advantage of a system still open to abuse. It’s up to all of us to hold ourselves to the highest standard and not fall prey to the easy money strategies that nefarious activity enables. Challenge your partners, wherever they are in the ecosystem, to ensure they are doing their part in delivering an honest solution and real results.

Gartner analyst Andrew Frank shared in the report that “Digital marketing technologists and strategists should explore how analytic partners can help them refine their segmentation and targeting strategies to reach the right prospects with the best messages in relevant contexts.”

m6d’s ProspectRank, a revolutionary scoring system that ranks a prospect’s likelihood to engage with a brand, was emphasized in the report. ProspectRank captures brand insights via the behaviors of that brand’s best customers across a broad base of digital activity, and uses its proprietary data science to identify like-minded individuals. This technology allows marketers to engage with more high-quality customers, more quickly, at a lower cost.

“We are thrilled to be included in Gartner’s Cool Vendor list this year,” said Tom Phillips, CEO of m6d. “It’s a very exciting time in our industry, and we are committed to providing marketers with breakthrough technology solutions.”

To learn more about m6d and the “Cool Vendors in Data-Driven Marketing, 2013″ list, see: http://www.gartner.com/resources/250400/250420/cool_vendors_in_datadriven_m_250420.pdf

About Media6Degrees: m6d’s industry-best marketing technology platform revolutionizes the way brands think about their audiences and powerfully enhances their ability to find new customers. By capturing a unique brand signal from existing customers, and scoring prospects based on their digital journeys through millions of websites in real time, m6d’s ProspectRank(TM) delivers relevant audiences to marketers. The team that invented Social Targeting(TM) has developed a platform that is a marketer’s dream for audience-based buying, leaving in its wake the limitations of traditional marketing. m6d boasts the industry’s most decorated data science team and most experienced media technology management, who together have developed, refined and relentlessly improved its innovative technology over five years in market with over 400 top-tier brands and Fortune 100 companies. Recognized as one of Forbes’ Top 100 Most Promising Companies in America and Crain’s Best Places to Work in New York, m6d has offices throughout the U.S. and in the UK. More info at www.m6d.com, or follow @m6d_inc.

When my former boss was retiring, he gave me some simple career advice. He said, “be sure to stop and smell the roses.” For some reason, I was expecting something more profound — after all, here was a man who had led such a successful career. It wasn’t until recently that I truly grasped the depth of his message.

I recently started volunteering as a Data Ambassador for an incredible organization called DataKind. Their mission is to match talented data scientists with non-profit and government organizations that have huge troves of data but lack the resources to analyze it. As a Data Ambassador, I was matched up with NYC Parks. Not only are they the ones to thank for the fabulous upkeep of all the glorious city parks, but they’re also responsible for virtually every tree that brings shade, color and oxygen to our concrete-heavy metropolis.

Years ago, NYC Parks created a program for taking better preventive care of the city’s trees. This program involves a regular schedule of pruning that removes deadwood and structurally compromised branches from trees, which helps to reduce the risk of tree failure during storms and high winds. For years, the department kept a record of which blocks were pruned, as well as how many times they had to dispatch a crew to remove fallen branches and upended trees. Armed with all of this data, they approached DataKind with the following question: “Does pruning trees in one year reduce the number of emergency tree conditions in the following year?”

If you are a regular reader of the m6d blog (admit it, you are), and/or a savvy advertiser, you might recognize that NYC Parks is asking a fundamentally causal question: “Does pruning cause a reduction in emergency tree problems?” As a data scientist for a digital advertising company, I’m accustomed to fielding this type of question. A couple of years ago, we blogged about how we were able to estimate the causal impact of ads by analyzing our impression logs. When I signed up with DataKind, I naturally gravitated to this project, given both my desire to help the city I love and my experience analyzing these type of problems.

The project started with a few hours devoted to downloading, cleaning, merging and analyzing data. With the blessing of m6d, I was able to use our high-powered server infrastructure to run some intensive modeling, which produced some very interesting results. I found that Parks’ pruning program caused a 22% reduction in the number of times the department had to send a crew for emergency cleanups.

So not only did NYC Parks’ program have a positive impact, now they were armed with a tangible result to provide justification for past and future investments in their data infrastructure and data collection efforts.

m6d is a company that is fueled by data. I spend every day pumping this fuel through our system and I forget that it is kind of a luxury to be able to do so. But there are countless non-profit organizations that simply don’t have the resources that come standard here. Thanks to a facilitator like DataKind, the gap between the two can now be bridged. Although corporations often donate money for good causes, it’s often more rewarding to be able to donate human resources to an organization that can truly benefit from it.

I analyze data all day, every day. But this project was special. It reminded me how important it is to stop and smell the roses. After all, NYC Parks practically demands it.

This challenge has stymied marketers since the advent of digital media.  Now there’s an easy solution.

Extending our efforts to offer alternatives and complements to pixeling websites, we’re proud to announce our new CRM solution through a partnership with LiveRamp.

m6d’s integration with LiveRamp enables marketers to on-board offline customer CRM data, making it actionable online.  Marketers can now capitalize on their CRM data by driving sales through online advertising channels.  The new solution offers a safe and secure way to capture offline databases for targeting existing customers as well as finding prospective customers wherever they go on the web.  Simply provide email or postal addresses along with segment membership, and we will on-board your customers in an anonymous and privacy-compliant way.

m6d’s new CRM solution gives marketers the ability to measure the impact of campaigns by tying in-store conversions to online ad impressions.  Utilizing this new offline attribution capability gives marketers a more complete means of measuring return on advertising investment with a robust and holistic view of the customer journey.

And we’re not done!  m6d is committed to being a marketer’s dream.  Stay tuned for new ways to harness customer data coming soon.

We’re looking for sales superstars to help drive significant revenue growth. Our clients include some of the world’s most recognized brands and advertising agencies, who look to m6d to deliver superior performance. If you are a highly motivated self-starter who thrives in a fast-paced, collaborative and fun team environment, then we want to talk to you.

RESPONSIBILITIES:

·       Identify, qualify and close new business opportunities from assigned list of accounts to achieve revenue goals

·       Establish and manage long-term relationships with senior marketing, advertising and executive level contacts within client and agency organizations

·       Evaluate, understand and articulate client’s overall long-term business and marketing objectives, as well as shorter-term advertising objectives

·       Create presentations and communicate m6d’s unique technology and advertising solutions

·       Work with sales planning and account management to create opportunities and manage accounts

·       Maintain client/agency account records and reports on a regular basis

·       Identify and qualify new potential accounts

·

QUALIFICATIONS/REQUIREMENTS:

·       6-10 years of online ad sales / business development / strategic media buying experience (online advertising, search, contextual marketing). Experience in selling targeting solutions preferred

·       Demonstrated history of quota attainment; ability to evaluate sound business opportunities and close deals

·       Seasoned prospecting skills (relating to Internet/online advertising)

·       Excellent communication and presentation skills

·       Experience working independently and managing your own business effectively

·       Enjoyment of outside sales, making new contacts and activating relationships

·       Confidence and organizational skills

·       Comfort working in a fast-paced, ever-changing environment

·       Ability to travel as needed to visit clients through the Southeast region

·       Bachelors degree

ONE OR MORE OF THE FOLLOWING IS CONSIDERED A PLUS:

• Experience at a tech start-up or a best-in-class technology company
• Dog lover, musical skills, winning Ping Pong and/or Ultimate Frisbee awards!

Please send your resume and a cover letter to: careers@m6d.com.

M6D is an Equal Opportunity Workplace

m6d is looking for a versatile and entrepreneurial HR professional to manage the company’s recruiting, employee relations, onboarding/training and benefits, and to assist with other operational employee-centered activities such as events, payroll and internal communications. Reporting to the COO, you will have the opportunity to shape the HR function in a successful start-up with a highly talented and diverse employee population and a dynamic, positive and fun culture.

RESPONSIBILITIES:

● Manage all recruiting at the company, with ownership of all approved open requisitions, interview process, tracking systems, employment brand and advertising, event presence and industry involvement
● Creatively source and network to create pipelines for key roles; manage job postings
● Develop and oversee performance management processes, including Annual Reviews, PIPs, rewards/recognition programs and promotions process
● Oversee onboarding of new employees, and develop or outsource ongoing skills and management training programs for key staff as needed
● Manage administration of benefit plans, and ensure m6d maintains high-quality coverage and service for its employees
● Periodically evaluate benefits, culture and other programs at m6d to maintain industry-leading position as a “Best Place to Work in NYC”
● Handle employee relations and facilitate management communications with employees from NYC HQ to sales offices throughout the US and abroad.
● Work with finance and facilities teams on company and holiday events, team sporting programs, payroll administration and other employee support functions as needed.

REQUIREMENTS:

● Minimum of 5 years of diverse HR experience
● A passion for recruiting technology talent, as well as business staff, and for helping to build world-class organizations
● Experience with generalist HR responsibilities
● A positive attitude, optimism, flexibility, creativity and warmth
● BA/BS required.

ONE OR MORE OF THE FOLLOWING IS CONSIDERED A PLUS:

● Experience at a tech start-up or a best-in-class technology company
● Dog lover, musical skills, winning Ping Pong and/or Ultimate Frisbee awards!

Please send your resume and a cover letter to: careers@m6d.com.

m6d is an Equal Opportunity Workplace