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Most of what’s great about the Internet is free. Why? In a word: advertising.
Think about TV. These days, if you want to see the really great series and movies and sports, you have to pay for them. What if you had to pay for all the great websites and apps?
Dstillery is helping keep the Internet free by enabling marketers to target their ads to the right audience in a way that protects the identity and privacy of users. We’ve created technology that drives the performance of online ads while knowing as little about the user as possible. It’s privacy by design.
We don’t capture personally identifiable information like name, address or usernames. We don’t analyze page content. We don’t build personally descriptive profiles.
We don’t know who you are. And, to be honest, we don’t care. We analyze patterns of behavior, not people.
We assign a unique ID to each web browser. This number represents you, but it isn’t you. We don’t know who you are or anything about you. Based on where you go online, we try to predict what brands you’d be most interested in.
The result for any given user is more relevant advertising. And a robust, free Internet!
If you would like to remove and/or opt out of Dstillery’s cookies, you can do so in one of three ways:
- Clear them manually from your browser using the method specified by that browser (Internet Explorer, Firefox, etc.)
- Use the automated Dstillery process listed on this site as Opt-out of Dstillery ad targeting on websites.
- Visit Network Advertising Initiative’s (NAI) website and use the opt-out procedure, which can be used to remove the cookies associated with members of the NAI, including Dstillery. To access this service, please visit the NAI at: http://www.networkadvertising.org/managing/opt_out.asp.
- If you have additional concerns, questions, or wish to communicate with Dstillery for any reason, please feel free to call us or use our contact form.
UPDATED AUGUST 14, 2015
Safe Harbor Privacy Principles
We comply with the U.S.-EU Safe Harbor Framework and the U.S.-Swiss Safe Harbor Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information from European Union member countries. We have certified that Intent Media adheres to the Safe Harbor Privacy Principles of notice, choice, onward transfer, security, data integrity, access, and enforcement. To learn more about the Safe Harbor program, and to view our certification page, please visit http://www.export.gov/safeharbor/.
WEBSITE PRIVACY PRACTICES
Personally Identifiable Information (PII)
Dstillery collects Personally Identifiable Information (“PII”) from its website, www.Dstillery.com, when you choose to provide it to us. PII is any information that can be used to identify or locate a particular person or entity. This includes, but is not limited to: name, address, telephone number, or email address. For example, you may choose to send PII about yourself in an email, or by completing a form on this website. Dstillery uses this information only to contact you to respond to your inquiry. Once collected, Dstillery will store your PII for a reasonable time for record keeping purposes.
Non-Personally Identifiable Information
Dstillery also collects Non-Personally Identifiable Information (“Non-PII”) from visitors to this website. Non-PII is information that cannot by itself be used to identify a particular person or entity, and may include your IP host address, pages viewed, browser type, Internet browsing and usage habits, Internet Service Provider, domain name, the time/date of your visit to this Website, the referring URL and your computer’s operating system.
Third Party Websites
The Dstillery website may contain links to and advertisements for websites operated by third parties whose privacy practices may differ from Dstillery’s policies. While the company endeavors to associate only with reputable entities, Dstillery cannot guarantee the privacy practices of other websites will reflect ours; we encourage you to check the privacy policies of all websites that you visit.
Updating / Deleting your PII
If you’d like to update, correct, delete, or deactivate any PII that you have provided to the company on this website, please send your request to firstname.lastname@example.org, and Dstillery will process your request.
Dstillery’S TECHNOLOGY PRIVACY PRACTICES
Dstillery is a member of the Network Advertising Initiative (NAI) and is in compliance with the NAI’s 2015 Self-Regulatory Code. Dstillery is also in compliance with the Digital Advertising Alliance Self-regulatory Code. Our technology collects non-PII from mobile apps and websites, including this Website.
Dstillery’s technology uses “network neighbor” data to help our clients deliver relevant digital advertisements on websites and mobile apps. “network neighbors” are generally two or more people that visit the same website pages, utilize the same wifi network or use the same mobile apps. For example, a network neighbor might be someone whose social networking profile page you’ve visited, used the same mobile application you’ve used or someone that visits the same website that you visit. Network neighbors are likely to share many similar interests, hobbies, and other key demographic characteristics with you, although we don’t typically know what (if any) interests or hobbies are shared by any group of network neighbors. Rather, Dstillery believes that if you’re interested in a particular product or service, your network neighbors are likely to also be interested in that product or service. Therefore, by understanding whom your network neighbors are and what they like, the company’s proprietary technology will do a better job determining the digital ads that are likely to be of interest to you.
Dstillery’s technology collects information about the website(s) that you visit, the mobile apps that you use and the ads that you see. And where we can reasonably infer that a particularly computer or device belong to the same household, we may extend our advertising and targeting capabilities across multiple devices. You may encounter our technology when: Dstillery or one of our clients purchases digital ads on a website that you visit or a mobile app that you use or when one of our clients places a web beacon on a website that you visit.
Types of Information We Collect via Our Technology
Personally Identifiable Information (PII)
The company’s technology doesn’t collect Personally Identifiable Information (“PII”).
Non-Personally Identifiable Information
We collect Non-Personally Identifiable Information (“Non-PII”) via our technology, including but not limited to browser type, operating system, Internet Service Provider, IP address, and basic ad serving information such as the time and date an ad is served, the name of the mobile app or URLs from the web page visited. We also work with partners to enable our clients to bring their offline data into our systems for use by our technology. All of the data collected by our technology is de-identified prior to being used for ad targeting, and our technology does not collect or use sensitive health information. Similarly, where we use precise location information such as GPS coordinates obtained from a mobile app, we have a reasonable process to de-identify that information.
Cookies, Web Beacons
Our Web site offers publicly accessible blogs or community forums. You should be aware that any information you provide in these areas may be read, collected, and used by others who access them. To request removal of your personal information from our blog or community forum, contact us at privacy@Dstillery.com. In some cases, we may not be able to remove your personal information, in which case we will let you know if we are unable to do so and why.
Storage of Data Collected
Dstillery retains some data collected via its technology in its original form for up to 30 days in order to ensure that our technology is functioning properly. After 30 days, all original raw data is deleted; anonymized data may be stored for up to 3 years for research purposes. We also store Non-PII in cookies, which generally expire in 9 months.
Controlling The Use Of Your Information
Opting Out from Interest Based Advertising (our “Choice Mechanism”)
Websites. If you’d like to opt out from having Dstillery use your information to target advertising, please click here. When you opt out, Dstillery will attempt to place an opt-out cookie on your computer or device. The opt-out cookie tells our technology not to use your data to target ads on websites from that computer or device. Please note that if you delete, block, or otherwise restrict cookies, or if you use a different computer or Internet browser, you will need to renew your opt-out choice.
Mobile Apps. Mobile operating systems (e.g., iOS and Android) offer opt-out choice mechanisms applicable to mobile applications and these choice mechanisms may be found via your mobile device settings. And Dstillery participates in the DAA AppChoices mobile opt-out application as part of honoring the DAA Code for the Mobile Environment. Where our systems detect that a user of a device has opted out via their mobile operating system, our technology won’t use your data to target ads on mobile applications for that device. Similarly, when our systems indicate that a user of a device has opted-out out from Dstillery via AppChoices, our technology won’t use your data to target ads on mobile applications for that device.
Please note that these opt-out choice mechanisms only apply to the particular device that has opted out and does not opt you out of being served advertising. You will continue to receive ads, but those ads will not be targeted via our technology.
Precise Location. If you’d like to adjust your choices regarding the use of precise location data by third parties such as Dstillery, you may do so via your device settings. Also, most mobile applications that collect precise location information offer choice mechanisms. Please note that these choice mechanisms won’t impact previously collected precise location information that has been de-identified.
We process information in a way that is compatible with and relevant for the purpose for which it was collected. To the extent necessary for those purposes, we take reasonable steps to ensure that any information in our care is accurate, complete, current and reliable for its intended use.
Deleting your PII
Although Dstillery doesn’t collect PII via our technology, if you’d like the company to update, correct, delete, or deactivate any PII that you have provided on the website, please send your request to privacy@Dstillery.com, and the company will process your request within a reasonable period of time after receipt.
The security of your information is important to us, including but not limited to the PII collected via the website. Dstillery has implemented reasonable security measures to protect the information, both during transmission and once it is received. This includes but is not limited to the use of firewalls and encryption. No method of transmission over the Internet or method of electronic storage is 100% secure; therefore, while the company strives to use commercially acceptable means to protect your information, it cannot guarantee absolute security. If you have any questions about these security practices, please email privacy@Dstillery.com.
Information Relating to Children
Dstillery’s products and services are designed for those 13 years of age and older. Dstillery does not knowingly collect PII from anyone under the age of 13. If the company is made aware that it has received PII from someone under 13, it will use reasonable efforts to remove that information from its records.
Disclosure of Information to Third Parties, Onward Transfer
Dstillery does not rent, sell or share your PII with non-affiliated third parties without your consent. The company may, however, share PII with trusted third-party partners. These third party contractors are prohibited from using the information for purposes other than performing services for Dstillery.
The company may share aggregate data collected on the website or via its technology with unaffiliated third parties. For example, Dstillery may disclose that digital ads offering ‘country music’ ring tones receive more clicks than those offering ‘classic rock music’ ring tones. This information cannot be used to contact or identify any person individually.
Dstillery may disclose your information to third parties when obligated to do so by law and in order to investigate, prevent, or take action regarding suspected, or actual prohibited activities, including but not limited to fraud and situations involving potential threats to the physical safety of any person.
Finally, Dstillery may transfer information, including any PII, to a successor entity in connection with a corporate merger, consolidation, sale of assets, bankruptcy, or other corporate change. If Dstillery is involved in a merger, acquisition, or sale of all or a portion of its assets, you will be notified via email and/or a prominent notice on our Web site of any change in ownership or uses of your personal information, as well as any choices you may have regarding your personal information.
For questions or concerns relating to privacy, please email privacy@Dstillery.com. Alternatively, you may contact us at the address below:
Attn: Privacy Officer
470 Park Ave S., 6th Floor, New York, NY 10016
If you are located outside the European Union and Switzerland and are not satisfied with our response you can contact TRUSTe here. TRUSTe will then serve as a liaison with Dstillery to resolve your concerns.
Privacy Complaints by European Union and Swiss Citizens
Dstillery complies with the US-EU Safe Harbor Framework and US-Swiss Safe Harbor Framework as set forth by the US Department of Commerce regarding the collection, use, and retention of personal information from European Union member countries and Switzerland. Dstillery has certified that it adheres to the Safe Harbor Privacy Principles of notice, choice, onward transfer, security, data integrity, access, and enforcement. To learn more about the Safe Harbor program, and to view our certification page, please visit http://www.export.gov/safeharbor/.
Dstillery has further committed to refer unresolved privacy complaints under the US-EU and US-Swiss Safe Harbor Principles to an independent dispute resolution mechanism, the BBB EU SAFE HARBOR, operated by the Council of Better Business Bureaus. If you do not receive timely acknowledgment of your complaint, or if your complaint is not satisfactorily addressed by Dstillery, please visit the BBB EU SAFE HARBOR web site at www.bbb.org/us/safe-harbor-complaints for more information and to file a complaint.