Infiniti, the luxury division of automaker Nissan, is best known for doing more than just transport you from place to place. Infiniti cars move you with inspiring performance. Infiniti officially started selling vehicles on November 8, 1989 in North America. The marketing network for Infiniti-branded vehicles now includes over 230 dealers in over 15 countries.
Infiniti pitted Dstillery against two ad networks measuring three main performance criteria:
- Other performance indicators (OPI)
Directed at in-markets users and includes CPO search results, credit inquiries, CPO dealer locator and retail locator
- Click-thru rate (CTR)
- Lead requests (LR)
Directed at in-market users and include dealer locator, vehicle configurator, contact retailer, contact dealer pre-order, CPO contact dealer confirm, quote requests, and test drives
Dstillery performed better than the other two video networks. OPI conversion rates performed 2x better than the competition.
Dstillery performed better than the other two video networks. Per DART reporting, we generated a CTR that was 3x better than the competition.
- Lead Requests
Top performer in LR conversion rates compared to the competition (almost 8x more conversions than the closest competitor).