By Brian Dalessandro
When my former boss was retiring, he gave me some simple career advice. He said, “be sure to stop and smell the roses.” For some reason, I was expecting something more profound — after all, here was …
Sure, it’s easy to target your customers online once they visit your website or open your email. But what about the rest of your customers? What about the ones who make an in-store purchase? How do you find those customers …
“You’re wondering who I am (Secret secret, I’ve got a secret)
Machine or mannequin (Secret secret, I’ve got a secret)”
- Styx
Let’s start with an easy experiment:
Type your name in a document
Print it out
Sign your name …
Every morning when we wake up, we can get a pretty good read on the day ahead. Our calendar gives us the meeting rundown, a weather app tells us if we need to bring an umbrella, and a transit app …
Speaking from personal experience, size actually doesn’t matter that much. But I do like it kinda dirty — when it comes to data, that is. As a data scientist, I want my data raw, unfiltered, and messy.
As the world …
From one marketer to another, we know what it’s like to be surrounded by buzzwords and shiny swag. While we can’t help you cut through all that noise, we can help you simplify and streamline your digital marketing process.
Let’s …
Hello. It is 2013, and if you haven’t noticed, this is the age of Big Data, Big Analytics and Big Optimization. I won’t say this all started recently, but all predictions point to this being the year when Big Data …
Over the past couple of weeks, we’ve all realized that we have a lot to be thankful for. So, in the spirit of Thanksgiving, we asked our employees who, or what, they will be thanking this week. The answers varied …
Last week’s devastating storm reminded New Yorkers (and others around the country) why New York was coined as “the city that never sleeps.” First responders, utility workers and volunteers alike have been working tenaciously in helping the affected regions get …
It’s been a busy couple of weeks for Claudia Perlich, our Chief Scientist. But she’s not complaining. She loves all things data, and lucky for her, she’s often invited to share her insights on it with the industry. This …
